“Allan Brandt’s long awaited history of the cigarette in America uncovers the extraordinary lengths to which the tobacco industry has gone to hide the health consequences of smoking.  Thoroughly researched and engagingly written, The Cigarette Century is destined to become a classic.”
—Randall M. Packard, William H. Welch Professor of the History of Medicine, Johns Hopkins University

“A masterful analysis of the rise and fall of Joe Camel’s industry by America’s leading historian of public health. Brandt has produced another classic, illuminating an iconic piece of US history in a gripping narrative. The Cigarette Century is a story about corporate power, health citizenship and institutions of governance but ultimately it is a tale of lost innocence about what it meant to be cool in American culture.”
—Dorothy Porter, PhD, Chair, Department of Anthropology, History and Social Medicine, University of California at San Francisco

“This is the story of how greed and self-interest perverted industry, science, and politics to create and prolong an enormous man-made epidemic. It is a fascinating piece of American history, prodigious in its research and a pleasure to read. Like all good history books, it has resonance today.”
–Tracy Kidder, author of Mountains Beyond Mountains, and a recipient of the Pulitzer Prize and the National Book Award

“The Cigarette Century is a brilliant history of America’s struggle with cigarettes and with the tobacco industry.  It should help to prepare the next generation of public health leaders to deal not only with tobacco but with other threats to human health as well.”                
—Dr. David Satcher, 16th U. S. Surgeon General

“A thought-provoking, unbelievable story about the long and arduous road to the truth: Tobacco is a dire threat to humanity”
—Gro Harlem Brundtland, Former Director-General of the World Health Organization and Former Prime Minister of Norway

"Allan Brandt has vividly illustrated how the interaction of culture, biology and disease brought about a pandemic that will result in one billion smoking-related deaths the world over during the 21st century. A must read."
—Michael Merson, MD, Director, Global Health Institute, Duke University

“For decades tobacco companies have killed more Americans than all the armies, terrorists, and criminals combined.  In this morally revolting story, Allan Brandt exposes the biggest public-health scandal of the past century.  His passionate though evenhanded history is destined to become a classic.” 
—Ronald L. Numbers, Hilldale Professor of the History of Science and Medicine at the University of Wisconsin

“The Cigarette Century presents a sordid history of the most duplicitous industry of our time.  Allan Brandt documents a consistent pattern of deception, intimidation, and fraud extending over a five decade span.  If you don’t feel outraged after reading this important book, you are an even cooler customer than Joe Camel.”
–Dr. Steve Schroeder, Professor UCSF School of Medicine and former President of the Robert Wood Johnson Foundation

“A well-written expose of the reality that cigarette companies and their executives neither die, nor fade away.  Only their customers do.”
—Joseph A. Califano, Jr., Chairman and President The National Center on Addiction and Substance Abuse (CASA) at Columbia University and former Secretary of Health, Education and Welfare